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In Conversation: Pam Herron on Real Estate with Heart

Calendar Icon 21 Jul 2025
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Time to read 2 min read
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Flipping the script

In a real estate market dominated by rising prices and profit margins, one Perth agency is flipping the script, offering a values-driven alternative where every property transaction helps build a better future.


Nesti Realty is a first-of-its-kind, profit-for-purpose real estate agency right here in Perth, where every sale or lease helps fund much-needed social and community housing across WA.


Launched just 18 months ago, it’s the brainchild of the team behind Nesti Housing, a not-for-profit organisation dedicated to addressing WA’s housing crisis. Backed by a combined 100+ years of experience in the property sector, the Nesti Realty team isn’t just helping people buy and sell homes – they’re helping others find them too.

“We wanted to turn traditional real estate into social impact. All profits going back into real housing solutions for those in need.”

A new kind of real estate

Nesti Realty offers the full suite of traditional real estate services – property sales, management, and more – with a crucial difference: their revenue helps fund housing projects through their parent organisation. That means when you work with Nesti, you’re not just investing in your property – you’re investing in your community. Already, the agency is supporting social housing developments on land acquired by Nesti Housing, and they’re in talks with local support providers to expand further.


The dream? To scale up this model and offer homes to even more people in need across the state.


Pam, a seasoned Perth real estate expert of over 30 years, is the first to admit the industry hasn’t always had the best reputation. But she’s on a mission to change that.


“Real estate has long been seen as purely profit-driven. That’s never sat well with me,” she explains. “Nesti is about showing that agents can do good while doing good business.”


And in a state grappling with population growth and a critical housing shortage, the timing couldn’t be better.


“We’re the fastest growing state in the country. The demand is there – but traditional models alone aren’t keeping up,” she adds. “That’s where we come in.”

Why property owners are jumping on board

If you’re a property owner or investor, Nesti offers more than just warm fuzzies. Their team combines deep industry knowledge with affordable pricing, and thanks to their charity status, they can pass on discounts in areas like marketing. “Clients love that they’re working with long-established agents and helping others at the same time,” says Pam. “It’s a win-win.”

What's next?

The team at Nesti knows this model has the potential to reshape real estate in WA. But to grow, they need more locals to jump on board. “We know West Aussies care about their communities,” Pam says. “If you’re values-driven and looking for something better, we’re here.”

Whether you’re ready to list a property or just curious to learn more, they’re inviting you to grab a coffee and discover how real estate can do more.

“Let’s get a great result for your home – and help someone else find theirs.”


This article was original published by Perth is OK.